HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Around 14,600 employees worldwide work to always offer our customers the best. From collections to service. The BOSS and HUGO Men's and Womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. Our claim: no matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories, as well as licensed products such as fragrances, eyewear, and watches, round off the range.
BOSS Brand
With its BOSS brand, the Company is reaching out to status-oriented, rationally-minded customers who wish to dress in a classic yet modern and high-quality style. The BOSS customer has exacting standards when it comes to quality and fit, and attaches great importance to an adequate value-for-money proposition. The shopping experience must also meet the highest standards, particularly with regard to personal service. BOSS offers this customer confident businesswear and refined casualwear collections in the upper premium segment, characterized by the highest quality, elegant cuts and clear designs.
HUGO Brand
In contrast to BOSS, the HUGO brand is targeted at customers who are significantly more fashion-conscious and consider their style of dress to be an important element in expressing their personality. The HUGO customer is open-minded, individual and spontaneous, and likes to shop, frequently doing so via online and mobile channels. HUGO offers this broad and generally younger customer base fashionable business and casualwear collections that are distinguished by their progressive designs and clear fashion statement. In doing so, HUGO remains anchored in the premium segment of the market. With its focus on contemporary fashion, however, the brand stands apart from BOSS in terms of its fashion statement and pricing. Thus, HUGO prices are up to 30% lower globally than BOSS prices. The Company expects to achieve an overproportionate increase in sales of the HUGO brand by 2022.
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